AND Digital arrives in Manchester
AND Digital held their annual company event in Manchester and wanted to welcome their 1000 attendees with Digital screens across the city. What a welcome for staff travelling from Benelux and other parts of the UK. Horizon Outdoor helped them take over Manchester and make their presence known.
HSBC is the launch partner for "The Shoreditch Gallery"
HSBC is the first advertiser to use "The Shoreditch Gallery" on Great Eastern Street to promote their "Borders" campaign. They have chosen four black and white photos which were created by Wunderman Thompson. The intimate shots show how "Borders" can be broken through to reach opportunities. The images highlight Ethnicity, Sexuality, Homelessness and Gender. Shoreditch is a wonderful showcase for this campaign and photography.
Bottega Veneta uses Horizon Outdoor's Mural to launch Fall 2021 collection
The Fall 2021 collection saw a striking mural painted onto Horizon's Shoreditch wall. ‘Salon 02’ shots were captured by photographer Tyrone Lebon which brings this collection to life. The mural features an image of Ghanaian model Dede Mansro in a flambuoyant pink dress designed by Daniel Lee.
Salon 02 was presented at Berlin’s Berghain nightclub back in April. The only peeks the greater public got came through a lucky, select few who got their hands on the collection, Beyoncé and Tracee Ellis Ross among them. Now, Bottega Veneta have finally dropped the Salon 02 campaign and the mural is a fantastic way to announce its arrival.
Horizon Outdoor partners with Wembley Park
We are very proud to be working with Wembley Park selling their large format sites around Wembley Stadium. Wembley Stadium is the “Home of Football” as it hosts all of the England football team’s home games as well as the Carabao Cup Final, the League play offs, The FA Cup Semi finals and Final and the Charity Shield.
As well as football Wembley stadium hosts many live music events as does the adjacent Wembley Arena. It also hosts other sporting events such as Boxing, Rugby Union, Rugby League and American Football. With a capacity of 90,000 fans then the area is buzzing on an event day. On non event days the area is still a destination with over 15,000 people living and working in the site along with the London Designer Outlet, Boxpark and University campuses.
We are looking forward to delivering some exciting campaigns together.
Alexander McQueen takes over...
July saw Alexander McQueen run an international takeover with bespoke creative executions in London, Paris and New York. Horizon Outdoor delivered the London element for them with this amazing mural in Shoreditch. A campaign this good can only turn heads!
The Vegan Society take over our Shoreditch site
The Vegan Society chose to launch their "Future Normal" campaign with a 100sqm banner in Shoreditch, which is made up of thousands of photos of pets and other animals which blend together making a larger image. Their aim is to seek a kinder future for all animals. They encourage people to take a photo of themselves next to the site and post in on their Social Media so it amplifies this campaign even further. They have also set a challenge for people to find the two famous celebrity photos in among the thousands.
This banner sees the first use of PVC free vinyl material in the UK for a banner used for commercial advertising. Horizon Outdoor sourced this material especially for this project and have been impressed with it’s quality. Susan Pallett from Horizon Outdoor says
“I am thrilled to help the Vegan Society bring this campaign to life on one of our large format advertising sites. With thousands of photos displayed on this creative the banner will make people stop and take a closer look. Located in the heart of Shoreditch the banner will be viewed by thousands of passers by over the next few weeks. In utilising this well know art space the Vegan Society have helped the Village Underground Arts and Music Venue financially. What a fantastic partnership. Make sure you go and take a look at it”
You can read more about it here:
Video courtesy of helloup.co.uk
Horizon Outdoor helped Starling Bank target consumers on the high street looking for a new Bank account by using Digital screens based within Post Offices. This was a national campaign which used real customer reviews as the creative. After winning “Britain’s Best Bank in 2020” they are growing at an unprecedented pace and releasing new products frequently.
Morrisons were looking to target individuals, couples and families with their “Market Kitchen” range. As part of a national campaign they used these high quality screens located in residential and commercial buildings to get their message out there. Horizon helped deliver this campaign for Morrisons through Wavemaker and Kinetic.
Horizon Outdoor helped Smart Energy reach consumers in those hard to reach locations by using Convenience Store screens and Post Offices screens. They appeared nationally across England with creative informing customers that they can top up Pre-Pay at the locations advertised in. They loved the campaign so much they booked again.
"Get Smart" with Smart Energy
Return of the "Market Kitchen"
Starling Bank goes into Post Offices